To me, concealer is one of the trickiest makeup items to purchase. I have a hard time finding something that will work under my eyes and on my face if I need it. I don’t use a lot of concealer, but have gone through some trial and error in the last year or so trying to find my favorites, both low and high end.
My ideal concealer is creamy, thin, and neutral. I don’t need exceptional coverage and mostly use concealer for under eye circles, otherwise I look like a raccoon when I wear foundation, even with blending! Here are my thoughts on some concealers I’ve used from the drugstore.
Hard Candy Glamoflauge ($6)– For those needing full coverage, this is the best drugstore concealer you will find. The consistency is thick, but it’s pretty easy to blend. This is often compared to Kat Von D’s Lock-It Tattoo Concealer. I think this is a great concealer, but I just don’t need that much coverage. Still, I keep it on hand because I do use it on occasion. My shade is medium, but I think one of the newer shades, light/medium, would be a better match. This is now available in five different shades, as they expanded the line.
Maybelline Fit Me ($5-$6)- I actually bought this concealer when I went out of town and forgot to bring one, and needed it. I have the shade Light 10, and can wear this on my face and under eye circles. This lasts all day and I like the consistency of it! Definitely a favorite and I would purchase it again. I’ve only seen this in a few shades, so I don’t know how many colors there are. Either way, there’s not much variety.
Physician’s Formula Super BB Concealer ($10-$13)- This concealer has SPF 30 and is a nice peach tone, making it ideal for under eye circles. It blends perfectly and doesn’t get cakey. The coverage is very sheer, but it doesn’t settle into lines. I like how natural this looks on my skin. I have the shade light/medium; unfortunately there is only one other shade selection.
L’Oreal True Match Crayon Concealer ($8)– I have mixed feelings about this product. On one hand, it goes on smoothly and is very creamy. It conceals under eye circles nicely and I can use it on the rest of my face. On the other hand, it doesn’t last very long at all and it breaks easily. I don’t think I would purchase one of these again. It does have a great shade selection. My shade is N4-5 light/medium.
Covergirl + Olay Concealer Balm ($8)– I love this concealer for my face, and sometimes use it under my eyes as well. It is so soft, blends perfectly, and looks very natural. I especially like it for very natural makeup looks. I have the shade fair/light; I believe this only comes in one or two other shades.
Essence Match 2 Cover Cream Concealer ($3.50)- I did not have a good experience with this product. It contains two shades of concealer, which sounded ideal, but I can’t wear this under my eyes at all, because it makes my skin burn! Also, the shade on the right, which I could have used for brightening the under eye, is way too light for my skin, so that side is now useless. This concealer was a total miss for me.
Hard Candy Light Bright (not pictured, $6)– I’m not going to talk about this much, because it burned my skin so badly that I washed it off immediately and cannot even talk about any other qualities of it for that reason. This stuff is terrible, and so far the MakeupAlley reviews agree with me.
Overall, the drugstore has some great concealers. The main problem seems to be carrying a good color range for people of all skin ranges and shades. My favorites of this bunch are FitMe, Physician’s Formula, and the Covergirl balm. I love Glamoflauge too, but just don’t need that kind of coverage.
I hope this post was helpful if you’re in the market for a new concealer!