Back in February, I ran out of one of my top three foundations: MUFE Mat Velvet+ in the shade 30. I picked up this one from Boots No. 7 to see if they were comparable to each other. Beautifully Matte is sold at Target and is $14 for 1 ounce, so it’s on the pricier side of drugstore foundations, but makeup artist Lisa Eldridge is also the Creative Director of the brand.
Claims: Evens skin tone, firming, anti-aging, 14-hour shine free complexion. It is also said to be good for those with sensitive skin and blemishes.
This line only carries six shades, so there’s not much variety: Cool Beige, Cool Ivory, Cool Vanilla, Deeply Beige, Mocha, and Wheat. Those with heavy yellow undertones will have trouble finding a match, especially if they are very pale. I purchased the shade Cool Ivory and it has strong pink tones. This shade is not a perfect match for me; it is a little light when applied and I have to wear bronzer to take away the slight ghostliness. You know how with some foundations you can just throw them on and forget the under eye concealer, or concealer altogether? That is not this foundation for me. This REALLY accentuates my under eye circles because it is a little too light. This isn’t a complaint, just an observation.
Application is very easy and a little goes a long way. I used a paddle type foundation brush from Sonia Kashuk to apply, and have also used the Beauty Blender, which I prefer. Be careful that you don’t apply too much with this one, as it will get cakey.
As far as the texture and finish go, I believe that this foundation is very similar to MUFE Mat Velvet+ (which, as you can tell by the photo, I purchased another bottle of thanks to a gift card). It has the same soft texture and not a full on matte finish like say, Covergirl 3-in-1 Stay Fabulous or Maybelline Dream Matte Mousse. It is a less dry matte finish, and really does glide onto the skin.
Though Target’s website claims the coverage is sheer, I would say this is medium coverage. Regarding longevity, due to the humid weather I just can’t get 14-hours of good wear out of this and do need to touch up with powder during the day, at least once. Still, the finish does stay nice for a full day and I am happy with the wear time overall.
After about six hours of wear
The big con of this foundation is the range of shades available. Most of the shades are cool-toned and there’s not much variety. It definitely meets the claims of evening my skin tone, and it blocks out the redness in my cheeks. I really like the finish and it doesn’t feel heavy on my skin!
Overall, I like this foundation and do think it is a good alternative for those looking for something similar to MUFE Mat Velvet+.