Sonia Kashuk Luminous Foundation ($9.99 for .6 ounces) is sold at Target and available in six shades: Bisque, Vanilla, Cream, Buff, Bamboo, and Camel. It promises to brighten skin, and even it out with a “flawless” finish.
Instantly brighten dull skin and even out skin tone with this creamy foundation. The hydrating formula is infused with a moisturizing complex containing amino acids, sugar derivatives and urea; which replenishes the skin and illuminates the complexion for a naturally flawless finish. Buildable formula to achieve medium to high coverage and is recommended for all skin types.
This foundation comes in very strange and frustrating packaging. It’s in a hard tube that is color coordinated with the shade. I have the third shade in the range, which is called ‘Cream’. You can’t see the product at all through the tube, so it’s a wild guess as to which one will work for you. Luckily, Cream was a good match for me, though I would have purchased Vanilla had they not been out of it. Happy accident, perhaps?
Because the tube is hard plastic, I worry that it might crack or break. It does have a pump, which is nice, but it seems like this packaging is wasteful; wouldn’t a squeezable plastic tube be better? You can’t even take the top part off of this tube, so there will be product wasted when it is finish. Quite frankly, this packaging is pretty terrible and not very functional.
Now for the performance! The texture of this foundation is very similar to Laura Mercier Silk Creme Foundation. I would even consider it a drugstore dupe! The coverage is medium and it doesn’t pool in pores, but does leave a nice smooth look to the skin. It is very easy to blend and while it does have a luminous finish, it isn’t shiny to the point where it looks oily. It is less dewy than NARS Sheer Glow or Neutrogena Healthy Skin, and it doesn’t feel heavy while I’m wearing it; it has more of a satin finish. I do set it with powder, and it looks very natural.
Staying power is good, though I did use a powder touch-up midday.
One thing I noticed about this foundation is that a lot of people on MakeupAlley found that this foundation made their skin break out, so that might be something worth considering if you have very sensitive skin.
All of the shades are yellow-toned, so those with pink undertones may have trouble finding a suitable shade. I’m pretty neutral and didn’t find this to be too yellow. Laura Mercier Silk Creme (I have the shade Medium Ivory) is a little too yellow for me.
Sonia Kashuk, Laura Mercier, NARS Sheer Glow in Santa Fe
Overall, I think this is very comparable to high end foundations and worth the higher drugstore price (considering it has little product at .6 ounces). The major cons of this product is that the color range is limited to six, so those with very deep skin tones will not be able to find a match. This is not surprising since the Sonia Kashuk line is pretty small. My biggest issue with this product is the terrible packaging! I would not buy it again because of that. If the packaging was better, I would repurchase.